Today, one of the biggest problems faced by organizations is how to differentiate themselves in a global marketplace filled with choices.
By increasing industry productivity and lowering costs, technological advances have made production of hundreds of goods possible and companies today find themselves contending in an extremely competitive world of business.
Lowered international trade barriers have make products from all over the world available to be purchased anywhere in the world. Increased information on products and prices through the Internet has increased consumer knowledge of that availability.
This is painful for organizations because as quality goes up and prices go down overall, a brand’s power becomes less. As a result, consumers are faced with hundreds of similar choices and brand loyalty has virtually disappeared. Organizations usually find themselves fighting in an international tug of war over a set number of customers who make many of their decisions based solely on which product has the lowest price.
In today’s world, it is no longer enough to sell a product at a reasonable quality and price. Everyone does that. Companies wishing to gain in market share must gain attention from customers in a different way. For that reason, a creative and innovative workforce has become extremely necessary to help organizations differentiate themselves in a global marketplace.
Unfortunately, coming up with new ideas and solutions is not an easy thing for most people, and they cannot become brilliant innovators overnight. Often, however, this is exactly what organizations expect. One day, the leader of a company will throw the gauntlet on the table and demand that everyone there "be creative". Unsurprisingly, this usually doesn't work.
For that reason, companies love college graduates who have shown the ability to think of new ideas and solve problems. In my survey of 559 hiring managers, 45.2% of the respondents said that Creativity and Problem Solving Ability is one of the top three skills they look for when hiring new employees.
Employers don't want run-of-the-mill employees, they want workers who can add value to their organization by helping that organization stand out in the global marketplace!